The Detroit Lions unveiled a new logo Monday afternoon: a profile of a Honolulu-blue Lion on a silver helmet that is strikingly familiar to its old logo.
MLive.com reported the unveiling ceremony and fan reaction left much to be desired.
An eye, sharp teeth and claws.
A couple of white swooshes adorning the mane.
A little more silver and black trim on the helmets and uniforms, an edgier Lions script, same traditional Honolulu blue base color and not much else.
All in all, it's about as original as New Coke
No NFL team needed a facelift quite like the Lions, who finished the 2008 season without a win, but according to team president Tom Lewand, the logo change is not in response to last year's dismal campaign. Lewand said in an interview on WDFN-AM that this change had been in development for over a year. However, that didn't stop fans on Twitter from expressing dissatisfaction with the minimal changes to the logo as well as with the team.
